24K gold is pure gold (99.9%), which is very soft and malleable. It is primarily used for investment purposes like coins and bars. 22K gold contains 91.6% gold and 8.4% other metals (like copper, zinc, nickel), making it harder and more durable—ideal for making intricate jewelry.

Gold prices fluctuate due to a combination of global factors including international bullion market trends, currency exchange rates (USD vs INR), central bank reserves and policies, geopolitical stability, and local demand and supply seasonality (weddings, festivals).

The rates displayed here are indicative market rates for the metal itself. When buying from a jeweler, the final price will typically include the metal rate (22K or 24K), making charges (labor cost), GST (Goods and Services Tax), and hallmarking charges. Always check the final breakdown with your local jeweler before purchasing.