AU Small Finance Bank (AU SFB), has established a strategic corporate agency collaboration with SBI Life Insurance Company Limited (SBI Life), one of the most reputable life insurers in India., one of India’s most trusted life insurers.
This partnership, which was officially announced on August 4, 2025, is expected to significantly improve access to all-inclusive insurance options across the country.
This initiative also aligns seamlessly with the Indian government’s ambitious ‘Insurance for All by 2047’ mission.
Expanding Financial Protection through a Unified Approach
Under this partnership, AU SFB will now distribute SBI Life’s extensive portfolio of life insurance solutions. This includes a diverse range of products such as protection plans, savings & investments, child plans, money back policies, and retirement solutions.
This broad offering will be made accessible through AU SFB’s robust network, which spans over 2,505 banking touchpoints across 21 states and 4 union territories.
The integration aims to provide customers with a unified banking and insurance experience, enabling them to meet their diverse protection and long-term financial planning needs conveniently.
Furthermore, the collaboration intends to leverage AU SFB’s digital platforms and customer engagement channels to deliver a simplified, transparent, and accessible insurance journey.
Leadership Perspectives on the Partnership of AU Bank and SBI Life
The Executive Director and Deputy CEO of AU Small Finance Bank, Mr. Uttam Tibrewal, emphasized that the bank views financial security as a basic right rather than a luxury.
He noted that this collaboration reflects a mutual dedication to offering trustworthy, need-based insurance solutions.
According to him, the initiative is a step toward promoting genuine financial inclusion and securing the future of people across both urban and semi-urban regions in India.
Echoing this sentiment, Mr. Abhijit Gulanikar, President – Business Strategy, SBI Life Insurance, highlighted the strategic nature of the partnership for deepening insurance adoption across India.
He affirmed SBI Life’s commitment to securing families’ financial futures and noted that AU SFB’s strong rural reach and community connect bring both organisations closer to the shared national vision of ‘Insurance for All by 2047’, by making protection more accessible, one household at a time.
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